In Chapter 9, Briggs discuses the data-driven world of journalism and how journalists can best use technology to their advantage.
Because we are always connected to the Internet via one handheld device or another, there is never an excuse for having a lack of information. The only problem now is how to best organize the information we have accumulated for a story.
David Allen coined the phrase, “getting things done,” to help journalists streamline their personal lives. Organizing your email in bulk, rather than one-by-one every time an email is sent to you, helps journalists stay on task instead of being distracting by incoming messages. Saving information to a “cloud” is also helpful as it allows you to access data anytime, anywhere, as long as there is Internet access. Journalists should always remember to save their most important files twice, in case of a computer crash.
Data-driven reporting has really taken off since the advent of highly innovated “smart” devices that allow reporters to organize their data on file, rather than on paper. Computer databases can hold a wealth information that is easily accessible to anyone. ESPN ‘s website holds countless of statistics in its database ranging anywhere from player salaries and stats, to a team’s archives of wins and losses from previous years. If I ever want to know a particular stat, I can go straight to ESPN.com and have that stat within seconds.
Another form of technology that is changing the game is location-aware technology. It allows journalists to communicate with their audience in a more personalized level. Location-aware technology can deliver news, information and even advertising to tailed neighborhoods, towns and regions. I have already noticed this form of technology in terms of advertising on social networking sites such as Facebook. Facebook will tailor advertisements displayed to me depending on my likes and dislikes. I will look to the bottom or side of my laptop screen and see an advertisement for Boston Celtics tickets or for a show of one of my favorite musicians. It really is amazing. Everyday, journalism is becoming more personalized with the way in which writers can interact with specific types of readers.